UXR, and all technology for that matter, would be so simple if users just behaved as requested…
Data Science is science. Science is built on facts, while careers, well, not always.
E nemmeno fiori, ma opere di bene.
Data is what will make your business thrive or sink. How you govern your own data is what will make the difference.
Yes, Big Data will change business all over again. And no, it may not be what you think.
So your telephone number isn’t really (123) 456-7890?
You work on data by first knowing which data you have coming from where. The quality of data collected before you knew what to do with them is almost zero.
Everybody now wants to work data-driven. Problem is, you can only work on the data you have. Better, you can only work today on the data you decided yesterday you needed.
If you are a data scientist, the roadmap to Big Data will sound just like plain common sense. Until you realise how organisations really work.