Wants, Asks and Needs
Technology is the easy part of a digital project. Users and clients, on the other hand, are the difficult one. Success will mostly go to those who can understand the difference between what is being asked, what is needed and what is wanted.
Then, there will be exceptions. Welcome to the hard part.
UX Research: Quants Vs. Quals?
For UXR Quals, I’m too quantitative. For UXR Quants, I’m too qualitative. They are both wrong, and working on a one-sided brain is so ’70s.
Surviving Facebook on the road
Facebook on a mobile is obnoxious.
All The Problems in UXR in One Chart
UXR, and all technology for that matter, would be so simple if users just behaved as requested…
There’s No “Reality” In Social Media. Get Over It.
You will have heard of how Facebook ran an experiment on 600K+ unaware users and concluded that yes, it is possible to tweak people’s emotions by selectively filtering their facebook timeline. In their own words: We show, via a massive (N = 689,003) experiment...