What SNA (Social Network Analysis) provides is not always what customers think they are paying for.
Tell Forrester CEO George Colony I quite liked his to-do list of things CEOs can to drive digital. And he could make a better one with me. No joke.
Do not share unto others what you do not want them to share in turn, lest thou make an ass of thyself. If it’s not in the Scriptures, it should be.
If CIOs are as smart as is required to master technology, how come they still need to emerge in company hierarchy? A few things the article in Forbes is not telling
If you thought management-by-Powerpoint was the bottom of the pit, think again. There’s a corporation out there who wants to do “Market Insight”. In Excel.
Brands find it OK to deploy chatterbots as first-line client support while at the same time demanding my complete attention and patience to complete a purchase. I’d rather deploy a buybot, thank you very much.
Every Internet metric can be manipulated. Engagement without authentication is worthless. Bots are here to stay. Even so, the social bubble can still mean good business if businesses choose to use the social networks instead of being used by them.