What SNA Is And Isn’t

What SNA (Social Network Analysis) provides is not always what customers think they are paying for.

A matter of basic human decency

Do not share unto others what you do not want them to share in turn, lest thou make an ass of thyself. If it’s not in the Scriptures, it should be.

Dumbing Down the Business to Look Smart

If you thought management-by-Powerpoint was the bottom of the pit, think again. There’s a corporation out there who wants to do “Market Insight”. In Excel.

The Age of Networks

Network science will be to the 21st century what nuclear science was to the 20th. With one interesting difference: it will not be as strictly controlled.

Time To Move Beyond Internet-As-PR

Every Internet metric can be manipulated. Engagement without authentication is worthless. Bots are here to stay. Even so, the social bubble can still mean good business if businesses choose to use the social networks instead of being used by them.