What users ask vs need vs want, a Venn diagram

Experience is easy. Users are hard.

We all know if we didn’t have to take users into account, UXR would be a walk in the park, wouldn’t it? I mean, why do they insist on double-tap-pinch-out-slide-down (or Ctrl-Shift-F6 on the website) not being mnemonic?

Seriously, you start out thinking the problem is translating what users ask into sensible directions for the technology team. That surely is difficult enough, but let me tell you that’s just the tip of the problem.

Because the real goal of UXR is distinguishing what users ask, what they actually want, and what they need. And when you’re done, go explain that to the techies…

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